Image Editing & Post Production
One of the other services we offer here at Glass Studios is image editing and photography post-production, but what exactly is it? Image editing and post production refers to the final photo editing process needed before submitting the photos to the clients according to their needs and package choice.
What is Image Editing?
Image Editing refers to the process to modify or improve digital or printed images using various techniques, programmes and technology. Our photographers are great, with a lot of experience but even the best photographers need their images edited. Image editing simply enhances image quality. It does not change the features of the model. A good quality image attracts more attention than a simple one and as a model you want as many casting directors to like your images.
The Image editors help to get that quality picture using different tools and graphical modes.
How Does it work?
At Glass Studios we use Photoshop as we believe it is the best when working with models. The images are edited by removing unwanted elements in the image such as spots, scratches stains or creases. We adjust the image arrangement by rotating and cropping the photo. We also enhance the lighting, sharpen or soften the image and ensure the colours are bold and stronger.
Image editing is fundamentally in creating a portfolio. There are many advantages to editing images. It enhances the original images as required by the model and their portfolio needs. It can provide the image with more colour and life. It helps to bring the best image possible to the casting directors interests. It ensures the model looks their best and the images are bright, bold and strong. Most importantly, the images will stand out from the rest and ensure you get that job.
When you do a shoot as a model, the shoot itself is only part one of a long process before the image is released and used. There are loads of different techniques and processes in post production that gets used for the final image. It is important a model knows and understand these processes so that you can help as much as possible during the shoot.
Often online you will see models edited together after doing separate shoots. This involves the process of removing the background, so that the image is just the models body and nothing else. It means the models image can be used in loads of different situations and isn’t limited to the one use. It also removes distractions so that brands can get customers to concentrate on the product. Removal and manipulation of the background and setting makes products shine and is great if a model is versatile enough to be used in different campaigns.
Sometimes brands will want the opposite of removing background but removing the model! This is called Ghost Mannequin. The brands will photograph the model as usual but in post production they will get rid of the model completely and only leave the clothes that are being advertised. The reason behind this, is to allow the customers focus on the branded clothes and imagine themselves wearing them rather than see someone else wearing them. They also use Ghost Mannequin because if they were to take photos on the clothes normally without a model wearing them they would look flat in the image. By using Ghost Mannequin the clothe are shown as if a body is wearing them making it look fitted but having them not there is ensure the customers focus in on just the clothes which has been proven to increase sales.
The Benefits of Post Production for Models & Brands
Brand Building – Images are extremely important in order to build your brand as a model. Casting directors will always look at the most engaging and professional looking portfolios first. Always. As a model it is your job to ensure your portfolio represents your professionalism, your work ethic and that you are a top quality model. Good post production editing is vital to marketing yourself and the is why at Glass Studios it is always included with the purchase of a portfolio. For brands they will focus on a particular style of editing. This leads to better customer recollection for the brand offerings, while ensuring they feel more confident while buying the product or service.
Builds Respectability & Credibility – If you become know as a model with the best images early in your career, brands will want to work with you more often because you have that credibility of producing good images. By editing your photos in a professional manner, you can ensure your features “pop”, and engage the casting director to hire you again and again. Once a casting directors sees your name, you want them to think ‘oh great, their photos are always amazing.’ It makes their job easier.
Reuse Images for Better Efficiency – If the casting director can see how versatile and strong your portfolio images are, they are more likely to hire you for stock photography jobs. Stock photography, are taken by a company such as Shutterstock, Pexel etc and
can be used for lots of different marketing and advertising, for promotional work, for personal or commercial creative projects, for publishing, for websites and blogs, and more. They reuse images for multiple purposes, which is one of the main advantages of photo editing. With the help of professional photo editing tools, you can use the same image and model for various purposes by changing its background or by clubbing it with other images.
Better Sales – The better your images, the better sales. Photo editing is done to increase the quality of the images. Brands and models alike, do not want mediocre image representing them. The better and more engaging the images in your portfolio are, the more likely casting directors will hire you for big brand advertisements.